What is Online Campaign?
Online campaigning in nutshell simply means taking your marketing into the cyber world. Good examples of online campaigns that you see are the typical ban ads that upon clicking, leads you to the microsites. The popular media being used to host the ban ads are typically Yahoo!, MSN and Google.

The component of an online campaign does not just stop at putting up a ban ad. It goes all the way from the set up of a microsite, to getting visitor data, to making sure a good conversion rate is attained.

How Does Online Campaign Work?
The objective of online campaigning is to reach out to a larger targeted market to generate a high click-thru rate which ideally in turn leads to a high conversion rate. To be able to do that, the best portal to host the ban ads needs to be sourced, and a good campaign mechanism has to be thought of.

The important process that leads to an all ready online campaign is called media planning. As mentioned earlier, an online campaign does not just stop at creative development, it also involves coming up with a campaign mechanism to ensure the workability of the whole campaign. Campaign mechanisms are tactics to ensure that the visitor participates (provide contact details) or makes a purchase. These call-to-action tactics are done by conducting contests or games.

Benefits of Online Campaign
The obvious benefit of an online campaign is its ability to reach out to a larger targeted audience. With the ever increasing consumption of the new media, the exposure it provides has no boundaries. Also since it is the internet, you can make real-time changes when the situation calls for it or to better serve its function.

Another benefit would also be how easy it would be to analyze the post campaign result. As the number of clicks will be registered each time a visitor clicks on the ban ads, these numbers can then in turn be used to tabulate Click-Thru rates, conversions and Cost-Per-Conversion (CPC). With these tabulations, it enables you to tell if the online campaign is working or not, hence you can make the decision whether to go ahead with it or discontinue it.

How we can help?
At Internet Marketing, we extend our services that combine online marketing channels, proprietary and existing technology and years of marketing expertise to help your business realize the full potential of the Internet.

Our services include creative development, e-mail marketing, media planning and results analysis. We will not only create the ban ads, we also source for suitable portals that give your business/es the maximum exposure.

Our key service will be providing our clients with tracking capabilities. As the client, you can track the progress of your online campaign on your own whenever you want to.

Alternatively, Internet Marketing will present you a consolidated results analysis every week (or otherwise stated). Whichever is your preference, you can rest assure that we will be with you from the creation to the end of your online campaign.